Phone ordering: 17947496780 (Mr Chen) 
 Online QQ: 8955865352 
 Company website: http://www.aiyilai.com 

 The Islay Down Islay brand down jackets, the brand is part of Zhejiang the Islay Down Products Co., Ltd., founded in 1997. Islay has, respectively, the production base is located in Lishui, Zhejiang Pinghu, and more than 10 Subcontractor production network, has set up on the Haiyi Lai by Garments Co., Ltd., 5 wholly-owned subsidiary. The brand has, Zhejiang Province, with the trademark "Islay down jacket women Islay Down store 

 Islay is in accordance with the brand "name brand's life quality and cultural brand philosophy, and 18-38 years old urban white-collar workers for the market positioning of the target consumer groups" table the Ming Ailai according to the brand's market share does not seek large, but to the precise effectiveness. Islay is also different according to the brand's investment behavior: the fashion show is not seeking the pomp and lengthy, and the pursuit of artistic beauty and brand personality, the high degree of unity of the style of the product; promotion does not seek to instill and preaching, and the pursuit of the brand concept and sales channels, market feedback, organic interactive. Above Haiyi Lai by Garments Co., Ltd. Mr. Jin Zhong, general manager said: Islay by the success of the brand needs to brand strength, product strength, the height of the sales force cohere. The unique character of the achievements of the Islay brand power, design innovative achievements of the Islay product strength, then Islay how achievement according to the brand's sales force? Islay is not unlimited expansion of the product profit margins, but by a flexible style and price policies, using the order system model, brand and distributors on the market assessment and measurement, accurate control of the commodity structure in order to make the stock drops minimum, dealers can have greater profit margins. The order will Islay brand does not ask the dealer blindly to order, require dealers to where the regional consumer demand in order to ensure that the Islay dynamic sales and profit margins down jacket in the terminal, with a secure market opportunities, distributors even 100% cash delivery bored; With the high level of cash flow, Islay brand will increase investment in the new round of product development, branding, and so on makes the brands, distributors, consumers tripartite win. 

 Down is the highly seasonal goods, although profitable single product, but a year 
 Most of the time period is the so-called off-season sales, the risk is not self-evident, Down the dealer is "tough love, resentment of the cut" channel instability is a common problem of the industry. Brand promotion activities of the majority of Down, has always been generous, fierce bombing, or around the roadshow, or a grand show of large-scale exhibition, or the star politicians cameo, but the brand's personality appeals missing, the lack of resonance of the brand and consumers , not only the dealers feel empty and pale, brands can only be in credit, return cycle of the backlog of cycle. Islay is in accordance with the brand "name brand's life quality and cultural brand philosophy, and 18-38 years old urban white-collar workers for the market positioning of the target consumer groups" table the Ming Ailai according to the brand's market share does not seek large, but to the precise effectiveness. Islay is also different according to the brand's investment behavior: the fashion show is not seeking the pomp and lengthy, and the pursuit of artistic beauty and brand personality, the high degree of unity of the style of the product; promotion does not seek to instill and preaching, and the pursuit of the brand concept and sales channels, market feedback, organic interactive. Above Haiyi Lai by Garments Co., Ltd. Mr. Jin Zhong, general manager said: Islay by the success of the brand needs to brand strength, product strength, the height of the sales force cohere. The unique character of the achievements of the Islay brand power, design innovative achievements of the Islay product strength, then Islay how achievement according to the brand's sales force? Islay is not unlimited expansion of the product profit margins, but by a flexible style and price policies, using the order system model, brand and distributors on the market assessment and measurement, accurate control of the commodity structure in order to make the stock drops minimum, dealers can have greater profit margins. The order will Islay brand does not ask the dealer blindly to order, require dealers to where the regional consumer demand in order to ensure that the Islay dynamic sales and profit margins down jacket in the terminal, with a secure market opportunities, distributors even 100% cash delivery bored; With the high level of cash flow, Islay brand will increase investment in the new round of product development, branding, and so on makes the brands, distributors, consumers tripartite win.